Advanced Classic White Product Relaunch 2024

Advanced Classic White is a Sri Lankan cosmetics brand that blends traditional beauty heritage with modern skincare science, offering products made from safe, high-quality ingredients. In 2024, the company aimed to relaunch its product line to capture market attention and elevate its position within Sri Lanka’s competitive skincare industry.

As the Executive Editor and Creative Director, I led the creative direction and production of marketing materials for the relaunch. My responsibilities included defining the campaign’s core creative theme, refining the brand’s visual identity, and ensuring every communication piece—from packaging to promotional content—aligned with the new premium positioning.

The relaunch centered on the concept of “timeless glamour renewed,” combining minimal sophistication with a distinct Sri Lankan authenticity. By unifying design, messaging, and media execution under a cohesive creative direction, the campaign successfully revitalized the brand’s image, strengthened its market presence, and positioned Advanced Classic White as a modern, aspirational skincare brand.